Froot Loops Accused Of Indoctrinating Kids

A group of conservatives asks that people give Kellogg’s Froot Loops, a popular kids’ cereal, the “Bud Light treatment.” They have also called for a boycott of the cereal. They say the company is selling ultra-liberal “propaganda” via its new digital children’s library.

The criticism started when the famous brand collaborated with BCG Canada (formerly Boys & Girls Clubs of Canada) to provide children with a free digital library of books about diversity, inclusion, and equality.

By confirming they are at least thirteen years old, users are granted limited access to the digital library website. Extra access may be obtained using a code within the specially designated Froot Loops boxes.

The X account End Wokeness had criticized the library. The titles include “Maggie’s Chopsticks,” “Razia’s Ray of Hope,” and “Loop Together on Gender Empowerment.”

Conservatives have a dubious view of the campaign since they are aware that policies promoting diversity, fairness, and inclusion have often been used to teach youngsters to reject conventional gender roles.

After transgender activist Dylan Mulvaney’s endorsement of Bud Light came under fire in April, Rich removed the beer from his Nashville pub. The subsequent national boycott cost parent firm AB InBev an estimated $40 billion.

In June, when Mulvaney was seen walking the Tony Awards red carpet with Tony the Tiger, the Frosted Flakes cereal mascot, the food manufacturer was the target of demands for a boycott.

The Libs of TikTok informed their 2.6 million followers on social media that Kellogg’s “wants to indoctrinate your children with breakfast cereal. Quit handing over your cash to them!”

Customers were urged to purchase on PublicSquare, a platform that “connects freedom-loving Americans to the companies that share their ideals,” according to the message.

Concerning gender and race, Kellogg Company said in April that it was quietly making progress toward its own ED&I (equity, diversity, and inclusion) objectives.